Idea Selection

The most successful startups often solve things that sound boring like payroll, logistics, or waste management.

• Avoid Hot topic ideas (like the next social media app). There is too much competition there. Instead, look for industries that are Old School and haven't used new technology in 20 years.
• If you solve a boring problem in a niche industry (like helping plumbing companies track their trucks), you will have almost no competition. These businesses are often desperate for simple, working solutions.

Free Resource: Boring businesses tend to make more money