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Find the right problem to solve with your unique advantages.
Identify real problems
Start with a problem, not a solution. Look for friction that is Frequent (happens daily) and Expensive (costs time or money). When talking to potential customers, don't pitch—ask about their life. If they rant for 20 minutes about a task they hate, you've found a real problem. Boring problems in old-school industries often have the least competition.
Assess founder-market fit
Investors will ask: 'Out of 8 billion people, why are you the right person to solve this?' Align your business with your unfair advantages—your degree, work experience, or cultural background. A CS student building a code review tool has high fit; building a fashion boutique has low fit.
Choose B2B vs B2C
B2B (selling to businesses) is often easier—getting $5,000 from one company is simpler than $10 from 500 individuals. Businesses have budgets for solving problems. B2C requires huge marketing budgets and viral growth, making it very hard for a solo international founder without millions in funding.
