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Idea Selection
Assess founder-market fit
Investors will ask: 'Out of 8 billion people, why are you the right person to solve this?' Align your business with your unfair advantages—your degree, work experience, or cultural background. A CS student building a code review tool has high fit; building a fashion boutique has low fit.
Most beginners start with a Solution (e.g., "I want to build an AI app for dogs"). Successful founders start with a problem.
- Look for Friction in your own life or your industry. A good problem is Frequent (happens every day) and Expensive (costs time or money).
- When you talk to potential customers, don't tell them your idea. Ask them about their life. If they talk for 20 minutes about how much they hate a specific task, you have found a real problem.
Free Resource: How to validate your idea (The Mom Test)
Resources
Record your progress
Mark this subsection complete to track your progress.